Cookies Policy
What is a cookie?
Cookies are text files containing small amounts of information that a user’s device (computer, tablet or mobile) downloads when it visits a website. They allow the site to “remember” your computer, but not specifically who is using it, and improve your user experience. By associating the identification numbers in the cookies with other customer information when, for example, you log-in to the site, then we know that the cookie information relates to you.
What is the scope of cookies?
Cookies are used generally for different purposes, such as letting the user navigate between pages efficiently, implementing the user’s preferences and generally improving their browsing experience, by customizing the website according to their navigation and user profile. They can also help ensure that the adverts that the user sees online are more relevant to them and their interests.
What cookies do we use?
Our website uses several types of cookies for different purposes as better explained below in the section
We use:
- Session cookies, which only last for the duration of a browsing session. They are usually used to facilitate the access to the services on our website, to authenticate you when you are a registered member, and to remember what a user has put in their shopping basket, and
- Persistent cookies, which last for more than one visit. They are used to remember a user’s preferences and actions within the website. In this case, when a user returns to our website, or visits sites that use the same cookies, the site reads the cookies and identifies the user’s browser.
Among these cookies it is possible to refer to:
- First party cookies, which are supplied by the website you are visiting, i.e., etrnoriginal.com and can be read only by such site. For example, the cookies that maintain products in the shopping bag of a user who is in the meantime still surfing the site. First party cookies can be either session or permanent cookies.
- Third party cookies, which are meant to collect data in an anonymous way, for example analytics information, including browsing statistics. Other third-party cookies are meant to track our visitors’ response to our online promotional activities. This technology uses information about your visits to our website and third parties’ sites on which we advertise, to deliver relevant advertisements. We also use this to learn which banner adverts bring users to our website. Also, third-party cookies can be either session or permanent cookies.
Categories of cookies on our website
The type of cookie used on our website can fall under one of the categories below.
- Technical Cookies
These are cookies used for technical capabilities of the website, such as navigational proficiency, session maintenance, and analytics and functionality cookies.
- Navigation or Session Cookies
These cookies are strictly necessary session cookies essential to enable you to move around the website and use its essential features, such as accessing secure areas of the website. These cookies include session authentication cookies. Without these cookies, necessary services such as shopping baskets or e-billing cannot be provided.
We can identify you as being logged into etrnoriginal.com and to ensure that you are able to access the appropriate features on our site.
If you choose to disable these cookies, you will be unable to use our site for ordering our products, but only for browsing.
- Analytics
These cookies are also known as performance cookies and collect information about how you use our website, so that we can improve the quality of our site and services. Some examples include which pages you visit most often, whether you get error messages from web pages, and your choices about receiving cookies or not. Performance cookies allow us to implement these choices and optimize the way our site works. All the information that these cookies collect is aggregated and therefore they do not collect personal identification information. These cookies may be first party or third party.
These cookies include analytics that allow us to obtain statistics about website access and browsing, monitor which website our users arrive from, help us improve the site by measuring usage information and any errors which occur during our users browsing experience, as well as the effectiveness of advertising campaigns, using aggregated information.
- Functionality Cookies
Functionality cookies allow the website to remember your online settings (such as your user name, language or location) and provide enhanced, more personalized features.
These cookies can also be used to remember changes you made to text size, fonts and other parts of a web page that you can customize. They may also be used to provide services you have asked for or to prevent you from receiving services you have already refused. These types of cookies may be first party or third party.
When you choose functionalities and services, you agree to our use of the related functionality cookie.
- Profiling Cookies
These cookies include advertising and targeting cookies used by ETRN (eterno clothing company LLP), our advertising providers and/or third parties to offer you a customized browsing experience by delivering you advertisements that are relevant to you and your interests on third party websites. We use cookies to identify your preferences and analyze your online interactions and transactions with us but use that information exclusively for the benefit of ETRN (eterno clothing company LLP) and do not share it with any third party, except with ETRN (eterno clothing company LLP) service providers for the purpose of processing it on our behalf.
Under certain circumstances, especially if you are logged-in on your account, we may combine data collected through the cookies with your personal data for the purposes set out above, unless you have explicitly refused to be the subject of such processing and you have opted out from these types of cookies. We invite you to read our privacy policy for full details on how we process your personal data under such circumstances.
Among the many types of advertising or targeting cookies, we may use Flash Cookies and Pixel Tags:
- Flash Cookies: We may use local shared objects, known as Flash cookies, to store your preferences. The amount and type of information collected through Flash cookies and how they work is different from browser cookies. Please be aware that the browser’s tools to manage cookies will not remove Flash cookies. To disable flash cookies, please use the setting tool provided by the Flash player.
- Pixel Tags: If you agreed to being tracked and/or profiled, we may use other tracking technologies (e.g., web beacons, clear gifs) in the communications we send to you. The purpose of these may be to learn about whether you have read or opened the email, whether you have interacted with any link, e.g., by clicking on it, and if so which ones. This information may be combined with other information we have gathered about you, to help us deliver more interesting communications to you, based on your browsing experience and shopping.
- Information sharing
We do not share information collected with cookies and pixel tags with any third party, except with other companies within ETRN (eterno clothing company LLP), our advertising agencies/providers and our IT service providers (e.g., hosting providers), exclusively for the purposes set out above.
- How to manage your tracking and cookie preferences
At any time, you have the option to limit this tracking or to accept or decline the use of cookies/pixel tags by changing your browser application settings. Please note that our systems may not recognize Do Not Track headers or requests from some or all browsers.
Most browser applications automatically accept cookies, but you can set it to receive an alert each time an operator tries to send you cookies/pixel tags, and/or prevent it from accepting them. On most browsers, the “Help” portion of the toolbar will tell you how to prevent it from accepting cookies, how to change your tracking settings, how to have it notify you when you receive cookies/pixel tags, or how to disable cookies/pixel tags altogether.
Please note that if you disable completely cookies from the browser, then it is possible that some parts of our website will not function properly such as the normal surfing or the purchase activity, and finally you may also lose any personalized activity, and the advertising you receive when you visit this website will not be tailored to your interests.
- How to contact us
If you want to know more about cookies, have any question or want to send us suggestions, please contact us at customerservice@etrnoriginal.com
or Information@etrnoriginal.com
- More information
We invite you to read our privacy policy for full details of how we process your personal data.
Last Updated: September 2021
